VGM partners with industry-leading CRM provider PlayMaker

Press Release

VGM Partners with Industry-Leading CRM Provider PlayMaker

WATERLOO, Iowa – June 8, 2015 – VGM Group, Inc., has partnered with PlayMaker CRM to bring industry-leading referral source management to home medical equipment providers.

Customer Relationship Management (CRM) software is typically designed for business-to-business relationship management, but not business-to-physician management as an HME provider needs. PlayMaker separates itself from other CRM systems by focusing on referral source relationship management.

“Too often we hear from members that the CRM options in HME are not built for medical providers. PlayMaker brings the CRM concept to HME in a way that is designed for post-acute providers,” says Clint Geffert, president of VGM and Associates. Further focusing on HME providers, PlayMaker’s innovative TargetWatch tool also includes claims data brought to the HME industry by VGM Market Data, integrating prescriber-level HME claims data seamlessly into their CRM platform to identify, contact and track communications with key referral sources.

PlayMaker CRM is the leading cloud-based customer relationship management solution designed specifically for post-acute care, including HME providers, to assist with maximizing sales efficiency, growing market share and increasing profitability.


  • Manage accounts, contacts, referrals, events and expenses
  • Identify and target high-value physicians and facilities to capture more market share
  • Access critical information anytime, anywhere on an iOS or Android device
  • Increase sales and administrative efficiency
  • Automate reporting to save time

“Through our partnership with VGM, we are now able to offer HME companies the same level of market intelligence that we’ve been providing to home health and hospice organizations for years,” says John Griscavage, CEO of PlayMaker CRM. “This powerful data, combined with our industry-leading CRM platform, gives HME providers a proven solution to increase sales and grow market share.”

PlayMaker will be exhibiting at the 2015 VGM Heartland Conference, June 15-18, in Waterloo.