TargetWatch™ is a sales and marketing tool built into PlayMaker CRM that helps you instantly identify and target the top referring physicians and facilities for home care in your service area.
Health Market Science's proprietary Physician, Agency, Hospital, LTAC and SNF targeting data has been integrated into TargetWatch to provide an easy-to-use TargetWizard interface that quickly searches for top prospects by geography, category, diagnosis or other variables meeting your search criteria. With PlayMaker's TargetWatch, high-value referral sources are easier to identify, target and monitor in real-time to rapidly take your referrals to another level. TargetWatch turns your sales process from guesswork into a quantifiable method for success.
You'll discover:
- How to identify hidden pockets of referral opportunities
- Insight into which physicians are treating a high volume of patients, but referring a low volume into home care
- Physicians who have the ability to drive the highest volume of referrals to your agency
- Metrics on the agencies a physician or facility uses and the percentage of business going to each
- And much more!
NOTE: TargetWatch requires purchase of Health Market Science proprietary data.



