Press Release

Leaders in Home Care Business Solutions Announce New Certified Integration

FRANKLIN, Tennessee–Monday, Sept. 16, 2013 – PlayMaker CRM and HEALTHCAREfirst Collaborate to Improve Home Care Productivity.

Two leaders in professional solutions for the home care and hospice industry have announced a strategic effort that will improve workflow, reduce redundancies and streamline performance for agencies of all sizes.

PlayMaker CRM and HEALTHCAREfirst have established a certified integration – the only HEALTHCAREfirst-approved and supported CRM integration in the home care and hospice industry. This new integration already has benefitted many home care and hospice agencies throughout the nation.

Adam Bishop, President & Founder of PlayMaker CRM, said the collaboration is good news for the industry. “We are excited to be working with HEALTHCAREfirst, one of the finest names in home care software. Together we will improve the business experience for organizations of all sizes,” he said. “With reduced data entry, smooth communication and fewer IT issues, users will find they have more time to devote to running their business.”

Bobby Robertson, President and CEO of HEALTHCAREfirst, also is excited about the effort. “HEALTHCAREfirst is pleased to be working with PlayMaker CRM, a proven and trusted provider of customer relationship management software in the home care industry. As a web-based service, this was a natural fit to further improve the competitive advantage our customers already enjoy,” he said.

The integration means PlayMaker CRM and HEALTHCAREfirst have worked together to ensure all the necessary and most updated electronic health record (EHR) fields are continuously mapped and integrated between both systems. This results in a seamless workflow to allow agencies to focus on patient referrals rather than paperwork or disparate systems.

With PlayMaker CRM, referrals are synchronized in real time, providing unprecedented visibility to account executives with customer-defined fields such as IDT Notes and Associated Personnel (Marketer, Facilities, Clinical Staff, Medical Director, Attending Physician, etc.). The fully-supported certified integration also synchronizes accounts and contacts, providing 360-degree visibility of referral sources (both facilities and physicians).

In addition to these contact, account, expense and sales scheduling activities, PlayMaker CRM provides cutting-edge tools like TargetWatch to quickly and easily identify physician and facility target opportunities; i-Compli to safeguard agencies from non-compliant physician expenditures; and PlayMaker CRM Mobile App, which offers sales reps a secure environment to manage their schedules, expenses, contacts and more anytime, anywhere from any iOS (iPhone™, iPad™) or Android™ device.

PlayMaker CRM is used by hundreds of agencies large and small that realize the benefits of using innovative technology to increase the efficiency and effectiveness of sales managers and reps to grow and stay ahead of the competition.


HEALTHCAREfirst provides leading-edge technologies that improve business and clinical functions to over 1,300 home health care and hospice agencies across the United States. HEALTHCAREfirst was one of the first home health care software vendors to recognize the industry’s need for high quality software applications that are accessible over the internet. Based in Ozark, Mo., and one of the fastest growing providers of its kind, the company provides clients with web-available agency management software, business intelligence reporting, electronic medical record software, revenue cycle management software, billing services and coding services that ensure technology is not a barrier to patient care, but a powerful tool. HEALTHCAREfirst allows caregivers to focus on patients instead of paperwork. For more information, call 800.841.6095 or visit the company’s website at