Press Release

Industry Leading Mobile Solution Providers for Homecare Announce New Partnership

FRANKLIN, Tennessee–Thursday, August 9th, 2012 – PlayMaker CRM and CellTrak Team Up to Offer Integrated Mobile Solutions

This week a partnership agreement was executed for joint marketing efforts between two leading homecare industry experts, PlayMaker CRM and CellTrak. Michael K Wons, President and CEO of CellTrak Technologies commented, “We value this Strategic Marketing Partnership as we see PlayMaker as a segment leader in CRM solutions for Homecare.” Wons added that, “both solutions encompass focus on streamlined operational efficiency in the mobile space with a focus on helping homecare agencies increase their census.”

PlayMaker CRM, a leading homecare-specific customer relationship management solution, is designed to help home health, hospice and private duty companies grow their top line revenue and realize a more efficient sales and marketing process. Whether you are a large organization with multiple business lines requiring integration or a small start-up with just a few marketers, PlayMaker CRM provides innovative tools to help homecare companies expand and grow.

Adam Bishop, Founder of PlayMaker CRM, said the new partnership is good news for the industry. “CellTrak is an innovator in mobile clinical solutions and provides homecare companies with important options in today’s mobile workplace,” he said. “We are excited about our new partnership with CellTrak and know that together we will offer exceptional opportunities for companies working to maximize their business.”

With the PlayMaker CRM Mobile App, homecare sales and marketing professionals are able to access account information even when no Internet connection is available. Easily get up-to-date information related to critical referral source profiles, scheduled events, and previous visit and call notes. Enter valuable data when parked in the car, on the go, or sitting at a hospital or physician’s office. No more waiting until the evenings or weekends to input that information. PlayMaker CRM Mobile encourages efficiency online – and offline.

As the leading global provider of integrated mobile clinical solutions, CellTrak provides home care organizations with a mobile technology solution to manage and mobilize your staff. With CellTrak, staff gain instant access to patient-specific care plans, allowing them to document and verify electronically at the point of care. CellTrak streamlines care plan delivery and verification, improving your agency’s compliance and census.

CellTrak eliminates inefficient, error-prone paper-based reporting processes, and provides automated patient-specific care plans and visit records. Combined with GPS mileage monitoring and automated visit verification, CellTrak automates workflow, improves compliance, reduces costs and helps homecare agencies improve outcomes at the point of care. The coming together of these two innovators and industry leaders will provide an integrated mobile solution offering for the homecare industry.

In addition to these contact, account, expense and sales scheduling activities, PlayMaker CRM provides cutting-edge tools like TargetWatch to quickly and easily identify physician and facility target opportunities; i-Compli to safeguard your agency from non-compliant physician expenditures; and PlayMaker CRM Mobile App, which offers sales reps a secure environment to manage their schedule, expenses, contacts and more anytime, anywhere from any iOS (iPhone™, iPad™) or Android™ device.

PlayMaker CRM is used by hundreds of agencies large and small that realize the benefits of using innovative technology to increase the efficiency and effectiveness of sales managers and reps to grow and stay ahead of the competition.

About CellTrak Technologies

Founded in 2006, CellTrak Technologies, Inc. is the leading provider of integrated mobile solutions for the home healthcare, hospice, and private duty markets. Our patented software-as-a-service solutions run on GPS-enabled mobile devices via a homecare technology platform which automates workflow and reduces cost. Data is transmitted wirelessly to an internet site making the data available real time and secure instantaneous integration is provided to the back-end clinical, scheduling and payroll systems along with the payer networks. Home Healthcare Workers across the United States, Canada and the United Kingdom have delivered millions of successful visits via CellTrak. For more information please visit: www.celltrak.com