Press Release

PlayMaker CRM and Health Market Science Announce a Fully Integrated Market Intelligence Solution for Post-Acute Care Companies

FRANKLIN, Tennessee–Wednesday, May 9, 2012 –

PlayMaker CRM and Health Market Science (HMS) have announced a partnership that will offer home care and hospice companies a seamless, systematic approach to maximize sales and marketing opportunities using HMS’s Provider Masterfile and medical claims data within the PlayMaker CRM system. The move marks the first fully integrated market intelligence data solution within an industry-specific CRM.

The partnership offers small to mid-size companies, historically unable to fit data purchases into their budget, with a solution at a cost-effective price point. PlayMaker CRM’s TargetWatch users can now easily identify, target and monitor the highest-referring physicians and facilities in their market using HMS data, the most comprehensive, accurate and up-to-date physician and facility targeting data in the United States. From searching for top prospects by geography, category, diagnosis and other variables to taking action on top-referring physicians and facilities in a service area, home care and hospice companies will now be able to turn sales guesswork into a quantifiable method for success.

“We are excited about providing the most robust business intelligence solution for home care organizations of all sizes and giving them the ability to efficiently identify new referral opportunities, and increase revenue and profitability,” says Adam Bishop, founder of PlayMaker CRM

“We are pleased to expand our relationship with PlayMaker CRM. This partnership will help extend our reach in the home care market while providing additional value to agencies accessing HMS data through the TargetWatch tool,” says Chris Golden, head of post-acute care markets for Health Market Science.


Call 866.930.6847 today to find out more!


About Health Market Science

Health Market Science (HMS) helps healthcare organizations solve business challenges centered on healthcare provider information. HMS uses innovative technology and domain expertise to help our clients comply with evolving federal and state laws, reduce operational costs and maximize market opportunities. Health Market Science offers robust solutions based on the most comprehensive provider database, including healthcare providers (HCPs,) healthcare organizations (HCOs,) and their affiliations, coupled with the largest medical claims database in the U.S. A wealth of highly experienced talent in data analysis and industry experts, including regulatory compliance, mine these assets continuously for better ways to help clients increase margins and operate more cost-effectively. For more information, visit www.healthmarketscience.com.