Hospice Agency Chooses PlayMaker CRM to Help Manage Its Sales and Marketing Activities
FRANKLIN, Tennessee–Monday, March 5th, 2012 – Caris Healthcare was looking for a stable product built for the industry.
Caris Healthcare of Knoxville, Tennessee chose PlayMaker CRM to help the venerable hospice company manage its sales and marketing activities. With operations in Tennessee, Virginia and South Carolina, Caris Healthcare needed a system in place to enable them to further expand their services and accommodate a growing business devoted to helping people at the most critical stage of their lives.
“We wanted a stable product that was built for our industry and that was backed by a company with our same high standards of customer service,” says Alyson Cutshall, Vice President of Sales & Marketing for Caris Healthcare. “The combination of prior unsuccessful software implementations and our high expectations of what we wanted in a CRM forced us to perform a great deal of due diligence during our selection process.””
Founded in 2003, Caris Healthcare has touched more than 20,000 lives, and in that process has established itself as an organization worthy of accolades for excellence in quality and performance.
In 2008, Caris Healthcare received the highest honor from the Tennessee Center for Performance Excellence. In 2010, the organization was named a finalist for the Malcolm Baldrige National Quality Award, a prestigious honor given by the President of the United States to businesses judged to be outstanding in the following areas: leadership; strategic planning; customer and market focus; measurement, analysis, and knowledge management; workforce focus; process management; and results.
“Like any profession, to succeed you need tools that are designed for what you do,” Cutshall explains. “We needed a health care partner that understands our industry, understands the importance of what we do, and that’s why we ultimately went with PlayMaker CRM.”