Press Release

2013 Physician & Facility Targeting Data for Home Care Now Available in PlayMaker CRM’s TargetWatch

FRANKLIN, Tennessee–Monday, January 14th, 2013 – Home health and hospice companies can save time while achieving a laser-like focus on top referral sources with the release this week of Health Market Science’s 2013 physician and facility targeting data in PlayMaker CRM’s TargetWatch.

With this innovative solution, PlayMaker CRM and Health Market Science provide a seamless, systematic approach to maximize sales and marketing opportunities through the HMS Provider Masterfile and medical claims data within PlayMaker CRM, a leading industry-specific customer relationship management solution.

Companies can use this detailed information to easily analyze their local, regional and national physician and healthcare facility markets and formulate specific sales and marketing strategies. The 2013 data release particularly benefits small and midsize companies, which historically are unable to fit data purchases into their budgets.

“The new targeting data now available within TargetWatch will give home care companies of any size the ability to easily zero in on untapped referral opportunities and take action,” said Adam Bishop, founder of PlayMaker CRM. “We are excited about helping them increase their revenue and profitability through this one-of-a-kind product offering.”

PlayMaker CRM’s TargetWatch users can easily identify, target and monitor the highest-referring physicians and facilities in their market using HMS data, the most comprehensive, accurate and up-to-date physician and facility targeting data in the country.

With these tools, home health and hospice companies can turn guesswork into a quantifiable method for success. Functional highlights include searching for top prospects by geography, category, diagnosis and other variables, as well as facilitating action with top-referring physicians and facilities in a service area.

The 2013 data can provide a detailed picture of an area’s home care market that is unlike any other. The data includes:

Targeting Data:

  • National, state and county physician ranks for home health, hospice, patient volume and therapeutic categories
  • Market share percentage for home health and hospice physicians.
  • National, state and county organization rankings for hospice and home health.
  • Custom coverage/service area ranks also may be added.
  • Assists in sales strategy
  • Increases sense of accomplishment
  • Provides direction and focus

Facility Targeting Data:

  • State ranks of hospitals and skilled nursing facilities/long-term care facilities for all discharges, HHA discharges, hospice discharges and SNF/LTC discharges.
  • Discharge percentages by therapeutic category and discharge code, and for patients admitted into HHA, Hospice and SNF/LTC by post-acute organization.
  • Affiliated physicians with ranks for all discharges, HHA discharges, and SNF/LTC discharges.

Also available for purchase is Group Practice Data, which includes:

  • Comprehensive view of all practitioner and organization relationships, linking health care providers to a hospital, LTC or group practice.

Call today at 1-866-930-6847 or visit today to find out more!

About Health Market Science

Health Market Science (HMS) helps healthcare organizations solve business challenges centered on healthcare provider information. HMS uses innovative technology and domain expertise to help our clients comply with evolving federal and state laws, reduce operational costs and maximize market opportunities. Health Market Science offers robust solutions based on the most comprehensive provider database, including healthcare providers (HCPs), healthcare organizations (HCOs), and their affiliations, coupled with the largest medical claims database in the United States. A wealth of highly experienced talent in data analysis and industry experts, including regulatory compliance, mine these assets continuously for better ways to help clients increase margins and operate more cost-effectively.

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