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Home Care Compliance & Regulations:

"When companionship doesn't pay"

July 20th, 2011

"The exclusion of an estimated 1.7 million home care workers from the federal minimum wage and overtime law has depressed wages in the industry and led to extremely long hours for those workers who provide round-the-clock care. These are the caregivers who get our grandmothers out of bed in the morning and facilitate the feeding tubes of our disabled neighbors. It's time to close the loopholes that exempt them from federal wage and hour laws — laws most of us take for granted."

Read more of this article by Catherine Ruckelshaus, National Employment Law Project and Ai-jen Poo, National Domestic Workers Alliance:
http://bit.ly/nu8KN4

Tags: compliance, home care crm, homecare, homecare crm, minimum wage,
overtime, regulations

Posted in Press Releases | No Comments »

Home Care Sales & Marketing:

"Create a Marriage With Your Clients, Not a Casual Relationship"

July 19th, 2011

"One of the greatest assets you have is your customer list, which consists of existing and previous clients and patients and medical referral sources. The direct marketing big thumb rule is: a list loses 10% of its value each month absent contact, so after 10 months of not contacting your list its value is essentially zero!"

Read more here:
http://bit.ly/pEiO5q

Tags: adam bishop, crm, home care, home care crm, homecare, homecare crm, marketing, playmaker, sales, sales training

Posted in Press Releases | No Comments »

CRM & Technology News:

"The Opposite of CRM"

July 14th, 2011

"The power of the Internet and of social media stems from you and me. We're the ones causing more than a CRM revolution. It's a communications revolution — no, a transparency revolution. So, as I see it, the opposite of CRM, anti-CRM perhaps, is a lack of transparency in a vendor's dealings with its customers. Transparency doesn't need regulations to be enforceable; when it recedes, so should customers."

Read the article by Denis Pombriant here:
http://bit.ly/pKNbrX

Tags: crm, home care crm, homecare crm, marketing, patient loyalty, playmaker, ROI, social media, technology

Posted in Press Releases | No Comments »

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