FOR IMMEDIATE RELEASE
Agency Reaches 100 Percent Growth in One Year
Sunrise Health and Hospice credits PlayMaker CRM with being the catalyst for that growth.
FRANKLIN, Tennessee–Tuesday, November 8th, 2011–In just one year, Sunrise Health and Hospice increased its census from 83 to 168, reaching a milestone of 100 percent growth. Company officials credit PlayMaker CRM with helping the Arizona-based hospice agency develop a strategy for growth and provide the tools needed to achieve it.
Robert Lafler, Executive Director for Sunrise Health and Hospice, says having the CRM in place allowed the agency to obtain valuable proprietary data that it just wasn’t able to capture in the past. In addition, the application’s stats section gives users a clear view of actual number of visits, referrals, month-to-date admissions for each marketer, itineraries, and other pertinent information to hold marketers accountable and track ROI.
“PlayMaker CRM helped us to be organized and intentional,” Lafler explains. “If you have the intention, if you have the stats, and if you are committed to using that with accountability, you will be successful.”
The agency encountered some pushback from their marketers initially, however agency officials stood firm, and told their marketers that they would see a difference and be rewarded for that difference.
“There was determination from the top down that we would be using this system,” Lafler added. “And day after day our census improved.
Our goal is to reach 200 by the end of this year.”
Our goal is to reach 200 by the end of this year.”
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About PlayMaker CRM
PlayMaker is a company comprised of some of the industry's most respected home care professionals dedicated to providing sales innovation to home health, hospice and private duty organizations. The company is made up of home care-focused business, sales and marketing consultants, as well as clinicians, designers, software developers and technology experts. This team of professionals created PlayMaker CRM in 2008 to bring to the industry something it had never seen before — a customer relationship management tool built specifically for home care and accessed completely from the Web. Today, PlayMaker CRM is used by hundreds of agencies that realize the benefit of using technology to make their sales and marketing departments more efficient and more productive.
PlayMaker is a company comprised of some of the industry's most respected home care professionals dedicated to providing sales innovation to home health, hospice and private duty organizations. The company is made up of home care-focused business, sales and marketing consultants, as well as clinicians, designers, software developers and technology experts. This team of professionals created PlayMaker CRM in 2008 to bring to the industry something it had never seen before — a customer relationship management tool built specifically for home care and accessed completely from the Web. Today, PlayMaker CRM is used by hundreds of agencies that realize the benefit of using technology to make their sales and marketing departments more efficient and more productive.
